Industry Brain
Türkiye hospitality at the system level. Trained on every reservation, every pricing decision, every operational anomaly across the network. Activates the network density moat.
138 hotels in pilot · 405 tables · 501 production pages
The agent-native operating layer for
Türkiye's hospitality
and tourism economy.
A company brain for every hotel. An agent-first interface for everyone. And a routing engine that captures national tourism spend. Built for Türkiye first.
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full picture
We'renotbuildingmarketingfluff.We'rebuildingacompanybrainforeveryhotel—theliteralarchitectureYCcallsoutasthemissinglayerbetweenrawcompanydataandreliableAIautomation.
Four forces are converging right now to make this the moment. Three of them give us a category, a market, and a funding source. The fourth — agentic commerce — gives us a closing window.
Force 01
Agentic AI hospitality is the category
Mews $300M (Jan 2026). Cloudbeds causal AI. Apaleo MCP hub. The category is funded.
Force 02
Türkiye structurally excludes foreign vendors
Mandatory e-Arşiv reaches universal coverage in 2026. Mews and Cloudbeds cannot retrofit.
Force 03
Türkiye AI Strategy actively funds this
TRY 50M (~€1.4M) per project for sectoral Turkish-LLM adapters. Hospitality has zero in production.
Force 04
Agentic commerce hits inflection now
Apple Intelligence, Claude, ChatGPT, Gemini moving toward booking-execution. The window closes within 18 months.
Most urgentThe Three-Level Brain
Three brains. Each at a different level
of abstraction. Each feeds the others.
The brain isn't one thing. Knowledge flows up — every property anonymizes signal to the industry brain. Knowledge flows down — every property inherits accumulated platform and industry intelligence. This is what makes AI Otel uncopiable.
OC Brain
AI Otel's institutional brain. Pulls knowledge out of every support ticket, runbook, integration doc, regulatory update — and exposes it as executable skills. Scales the platform without scaling headcount.
Property Brain
Per-hotel cognitive instance. Trained on the property's own 18-month operational history. Cannot be transferred. Switching to any competitor is a measurable cognitive downgrade.
18-month clockAgent-Native Architecture
The next trillion users
of the internet won't be people.
They'll be agents — and they need machine-readable interfaces, not buttons. A PMS that isn't agent-ready in 2026 will be replaced by software that is. We are the new software.
Every operation has an agent surface
Pricing, availability, packages, channels, refunds, group blocks, comms, compliance, audits — every PMS capability exposed as MCP tools with the same authority and audit trail as the human UI.
Documentation is agent-first
OpenAPI, MCP schemas, structured tool descriptions, capability discovery endpoints. An agent discovers AI Otel, signs up programmatically, authenticates, and starts using the platform without a human in the loop.
Authentication is agent-safe
Per-agent credentials with scoped permissions. Action-level audit trails distinguishing human-initiated from agent-initiated. Reversal windows. Sandboxed test environments.
Discoverability is by design
Agents discovering AI Otel for a Türkiye trip-planning query find a complete, well-described, well-documented endpoint. Public discovery surface, semantic descriptions, programmatic onboarding.
Three primary entry points for agent traffic
Guest-side
Agentic commerce
1.5–4%commission · vs OTA 15–25%
Operator-side
Hotel agents
L4autonomy on opt-in
Provider-side
Routing layer
8 cat× 15+ regions
The numbers
Where we are. Where we're going.
0
Hotels in pilot
Live production scale today
0
Hotels by 2030
Plus 800+ international
€0.0M
Cumulative ask
36-month investment
0
Hires by month 22
Engineering, AI/ML, ops
€0K
AI/ML over 36 months
Three-level brain build
0
Layers of defensibility
Each compounds the others
Live Intelligence
What it looks like when an agent
talks to AI Otel.
External agents book directly through MCP. Compliance executes inline. Operator agents push pricing changes that route through the Level 1 brain. This is what happens inside AI Otel every second — a machine-readable surface for every operation, with full audit trails.
aiotel-mcp-server — live
ACTIVE
Two Products. Three Plans.
One brain underneath both. Asymmetric monetization.
Product OneSold globally
Hotel Operating Layer
Agent-Native PMS
A complete cloud-native hotel platform with the three-level brain underneath and an agent-native interface across every operational surface. 40+ specialized capabilities. Same backend, two interfaces — UI for humans, MCP for agents.
Product TwoTürkiye-only
Tourism Routing Layer
National matching engine
The same brain profiles every guest through pre-arrival conversation, in-stay observation, and explicit preferences. Vetted Türkiye providers across 8 categories and 15+ regions matched in real time at the right moment with the right pricing.
How customers actually buy.
We don't sell software in Türkiye. We sell the work the software runs underneath.
Plan A
Advisor Plan
Consultancy-led distribution. PMS is free. Hotel pays for the work. Channel onboarding through existing connections.
Free PMSas substrate
Plan B
GDS Hub Plan
Two-sided GDS — agency to the hotel, hub to the agencies. Smart-markup pricing closes the OTA-vs-agency gap structurally.
15–18%take rate
International
SaaS
Mews-tier paid PMS for markets where neither consultancy nor GDS hub exists. Sovereign deployment available.
€8–14per room / month
Engineered for Türkiye compliance + sovereignty
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Defensibility
Eight layers. Each compounds.
Foreign vendors structurally cannot match this stack. Each moat compounds the others. A foreign vendor cannot pick the easy ones to replicate without becoming a Türkiye-native platform — at which point they have rebuilt our company.
01
Compliance
Active today
02
Language depth
Compounding
03
Sovereignty
Strengthening
04
Property brain
18 months
05
Industry brain
1,000+ hotels
06
Agent endpoint
Agentic-commerce scale
New in v407
Provider catalog
24 months
08
Network density
1,000+ hotels
The 36-month plan
From 138 hotels to 2,500. Six phases.
The agent layer is in Phase 1, not Phase 3 — because agentic commerce hits commercial inflection now, and the window closes when the second agent-native hospitality endpoint arrives.
Phase 01Months 0–6
Foundation + agent surface
Phase 02Months 4–12
Brain unification
Phase 03Months 9–15
Routing layer beta
Phase 04Months 15–24
International entry
Phase 05Months 24–36
Network unlocks
Phase 06Months 36–60
Category leadership
The 2030 horizon
What this company looks like
at maturity.
The path from 138 hotels in pilot today to 2,500 in 2030 is what the next 36 months are about. Everything in this site — the brain, the agent layer, the products, the plans, the moats, the roadmap — is what we build, in what order, with what investment, against what alternative.
2,500+Türkiye hotels
Plus 800+ international properties. Brain at L3–4 autonomy across most capabilities.
€350–600MARR
Strategic optionality across multiple expansion vectors — Guest App, Academy, intelligence licensing.
8–10Mguests/year routed
€250M+ routing GMV. Strategic infrastructure asset of recognized national importance.
Defaultagentic-commerce endpoint
Claude · ChatGPT · Gemini treat AI Otel as canonical hospitality endpoint in our markets.
Standardhospitality labor credential
AI Otel certification across the network is what Salesforce certification became for sales operations.
Authoritativeindustry intelligence platform
The Level 1 brain becomes operational ground truth — used by chains, financial institutions, and regulators.
We are the new software. The next trillion users are agents. Every PMS will be rebuilt or replaced in five years. We're rebuilding it now, in Türkiye, for Türkiye first.
Want to see this in your hotel?
We work with operators, owners, investors, and policymakers building the next generation of Türkiye hospitality. Book a 30-minute walkthrough.