Plans & Monetization

Asymmetric: ecosystem play in Türkiye, cash play internationally.

We do not monetize Türkiye by selling software. We monetize Türkiye through two parallel plans built around things foreign vendors structurally cannot offer — operator expertise and a distribution position — with the PMS sitting underneath both as the substrate. International stays a clean SaaS sale.

€0PMS in Türkiye (substrate, not product)€8–14per room / month international15–18%GDS Hub take rate

The structural insight

Software is not the scarce resource in Türkiye hospitality.

The scarce resource is operators who understand the channels, the seasonality, the corporate landscape, and who will actually do the distribution work. We have two years of that work in production.

The PMS we built is the substrate the consultancy and the GDS Hub run on. Free or near-free in Türkiye is how we collapse the foreign-vendor pricing model — and the math still works because the consultancy retainer and the GDS Hub take rate fund the entire platform. The PMS isn't the line item being sold. The work is.

Plan A · Türkiye

The Advisor Plan

Consultancy-led distribution. The hotel pays for the work, not the software.

What we do

We don't sell the program. We lead the managers and the owners on how their commercial strategy actually runs, tailored to the property — channel mix, pricing posture, segment targeting, package structure, OTA contract dynamics, regional inbound flow alignment.

On top of strategy we execute the onboarding into global and local channels through our existing connections. These are channels the hotel could not contract directly without years of relationship work; we bring them in immediately because we already operate inside that network.

Pricing

Revenue management consultancy plus executiveness as a monthly retainer. The PMS is free under this plan because it is the substrate the consultancy runs on.

The same PMS is available as a standalone purchase for hotels that want the software without the advisory work.

Best for

Properties that need someone running the commercial layer end-to-end. Independent hotels that lack a revenue manager. Owners who want operator firepower without hiring 4 people.

Plan B · Türkiye

The GDS Hub Plan

Two-sided GDS — agency to the hotel, hub to the agencies. With smart-markup pricing as the unlock.

What we do

We contract local, international, B2B and corporate agencies into a single hub. Agencies plug in either through our dashboard or by connecting our GDS directly into their existing agency operating system (Sejour and equivalents) so they don't have to renegotiate their stack.

To the hotel we act as an agency — selling their inventory into a network they don't have direct contracts with. To the agencies we act as a hub — giving them inventory and pricing they cannot get elsewhere. Both sides win because both sides are getting something they cannot build on their own.

The pricing logic — the unlock

When a hotel sells to Agoda at €100/night and the OTA cuts its commission, the hotel nets ~€80. Through our GDS we cut the OTA out of that math. We take the hotel's net rate and apply a machine-learning-driven smart markup priced against the right factors — season, demand, channel mix, competitive set, inventory pressure, lead time, corporate vs. leisure mix.

The number that lands at the agency is materially below what their customer sees on Booking.com or Agoda for the same room on the same night. The agency can finally quote a price the customer accepts. We are the pricing authority in the middle.

Why this is real, not theoretical

From two years working hands-on with hotels and agencies in Türkiye, the single largest reason local and B2B agencies cannot compete with OTAs is the technology gap: the customer pulls up Booking.com mid-conversation and sees a price the agency physically cannot match because the agency is buying at static contract rates while the OTA is dynamically priced. The GDS Hub closes that gap structurally.

Best for

Network-scale plays. Hotels wanting distribution without negotiating dozens of contracts. Agencies wanting OTA-competitive pricing without OTA dependency.

International · SaaS

The International Plan

Outside Türkiye, neither the consultancy network nor the GDS hub exists, so the international play stays clean SaaS.

Pricing

Paid PMS at Mews-tier rates: €8–14 / room / month. Same AI tiers as Türkiye. No routing layer, no consultancy retainer, no GDS hub.

Sovereign deployment available for sensitive regional customers. Customer data resident in the customer's preferred jurisdiction.

Markets prioritized

By cultural and operational similarity to Türkiye:

Greece
Cyprus
Levant
Caucasus
Balkans
GCC

The differentiator

The agent-native interface. International hotels run AI Otel because the alternative — Mews's agent endpoint coming whenever it does — leaves them exposed to agentic-commerce displacement.

How the plans relate

A single hotel can sit in both Türkiye plans simultaneously.

Under Plan A we run their revenue strategy and onboard them into channels. Under Plan B their inventory flows through the GDS into the agency network with smart-markup pricing.

Plan A is human-led and high-touch — the model for properties that need someone running the commercial layer. Plan B is structural and high-volume — the model for the network at large and where the routing economics scale.

The free-PMS wedge is real under both plans because the software is bundled with the work the customer is actually paying for.

Each plan compounds the moats.

See the eight layers of defensibility this monetization model activates.

View moats Roadmap →