Guest experience

The in-room guest directory: what to include, in which languages, in print or on screen

Rebuild your hotel guest directory to answer common questions and reduce desk calls. Learn the right content order, language choices and format mix for print and digital.

  • 9 min read
  • AI Otel Editorial

AI draft · awaiting editorial review

Contents

Key takeaways

  1. The directory earns its place when it answers the questions the desk hears most: breakfast hours, Wi-Fi, checkout time and how to reach a person.
  2. Order the contents the way a guest meets them, not the way the hotel is organised by department.
  3. Since the 11 October 2025 amendment to the Price Tag Regulation (Official Gazette No. 33044), food and beverage businesses may show price lists by QR code but must give the list when a customer asks.
  4. Since 30 January 2026 (Official Gazette No. 33153), those businesses may not ask for a service charge, table charge, cover charge or similar extra payment.
  5. Emergency and safety information stays printed and in the room, whatever else moves to a screen.

A hotel guest directory is the in-room guide that answers the questions a guest would otherwise call the desk about. Put it in the guest's order: welcome, essentials, how to get help, outlets and hours, safety, house rules, the area. Choose languages from your own guest mix, keep safety printed, and date every version.

A guest arrives at 23:00, cannot find the Wi-Fi password, and calls the desk from the room phone. The answer was in the folder on the desk, on a page nobody had touched since the router was replaced. If that sounds like your hotel, this article will help you rebuild the directory from scratch: what goes in it, in what order, in which languages, and which parts belong on paper and which on a screen.

Why does an in-room guest directory still matter?

It is the first place a guest looks when the desk is closed, busy or simply far away, and every question it fails to answer becomes a call, a queue or a line in a review.

Think of the directory as a filter, not a brochure. The desk answers the same ten questions all day, and each one the directory answers properly removes one call. A guest will not call at 02:00 to ask for a small thing; they will wait, guess, or remember it later in a review. That is the quiet cost of a thin or outdated book.

Accuracy matters as much as coverage. A directory that is visibly out of date teaches the guest to distrust all of it, including the page about the fire exit. It protects staff too: a written rule is easier to apply consistently than a rule someone half-remembers from training. And unlike an OTA listing or a review page, the directory is one of the few guest-facing documents the hotel fully controls. A clear, calm page reads as a hotel that knows what it is doing, and it starts working in the first ten minutes from the door to the room.

What should the guest directory contain? A checklist in the guest's order

Build the contents in the order a guest meets them, from arrival to departure, not in the order of hotel departments. A guest does not care that breakfast belongs to food and beverage and the safe belongs to technical services; they care that both answers are on the page they open first.

The order is the design

Start with a short welcome: the hotel's name, a greeting of a few lines, and a named person to ask for. No marketing copy. Then the essentials, because they are asked most: the Wi-Fi network and password, breakfast hours and place, checkout time and how to extend it, air conditioning, the safe, the television, and how to dial the desk. Follow with how to get help, outlets and hours, safety, house rules, and finally the area.

ChecklistWrite house rules as instructions rather than warnings, and give the safety page the specifics of the room: the fire exit route from this floor, the assembly point, what the alarm sounds like, and whether the lifts must not be used. The full checklist

  • Wi-Fi network and password
  • breakfast hours and location
  • checkout time and late-checkout rule
  • air conditioning and heating controls
  • safe instructions
  • desk extension and night contact
  • restaurant, bar and room service hours
  • spa, pool and gym hours and booking rule
  • fire exit route from this room
  • assembly point
  • alarm description
  • quiet hours
  • smoking and pet rules
  • area map
  • pharmacy and cash machine
  • taxi and transfer arrangement
  • version date

Which languages should the directory be in?

Choose languages from your own guest mix, not from a list of world languages; the registration records you already keep at check-in tell you the order. Count the nationalities of your last twelve months of guests and write the top three or four first.

Ministry border statistics describe arrivals to Türkiye, not arrivals to your hotel; they are a starting point, never your answer. A hotel in a ski town and a hotel on the south coast can share a country and still need different language sets. For a fuller method, see a language plan built from your guest mix.

Translate the safety page and the essentials page first; a welcome note in a sixth language can wait. Machine translation is acceptable for a greeting and risky for evacuation instructions, so have a native speaker read the safety text before it is printed. Keep one language per page or one column per language, never interleaved lines a guest has to untangle. Pictograms carry the fire exit, the pool rules and the quiet hours without any language at all, and a short phrase list at the desk serves the fifth and sixth language better than a badly translated book.

Print wins for safety and for anything a guest reads without a phone; screens win for prices and hours that change; QR codes win for length. A printed folder survives a power cut, a flat battery and a guest who does not want to install anything, while a QR code can hold the full compendium, the spa menu and the area guide, and one edit reaches every room.

A QR code is still a barrier for an older guest, a guest without mobile data, or a guest whose phone is charging across the room. A laminated card by the door carries the five answers guests ask for most, in the place they look first. An in-room television channel suits a welcome message and outlet hours, but guests rarely browse it for information, and it is slow and costly to update. Whatever the format, the room number and the fire exit route must exist on paper.

FormatDoes wellFails atKeep it for
Printed folder or welcome bookfull detail, works offline, sets the toneslow to update, costly to reprintsafety, essentials, house rules
Laminated card by the doorthe five most-asked answers at a glanceno depthWi-Fi, breakfast, checkout, desk number
In-room TV channelwelcome message, outlet promotionguests do not browse it, slow to changea greeting, not information
QR code to a web pagelength, instant updates, one edit for all roomsneeds a charged phone and datamenus, spa list, area guide
Browser-based guest apprequests, bill, bookings, offersneeds a link the guest trustswhat changes daily

Do food and drink prices need a printed list?

A QR code is allowed, but it does not replace the price list: since the 11 October 2025 amendment to the Price Tag Regulation, food and beverage businesses may show prices by QR code and must still give the list when a customer asks, according to the Resmî Gazete amendment of 30 January 2026, No. 33153 (opens in a new tab).

Article 8 of the Price Tag Regulation (Official Gazette 28 June 2014, No. 29044), amended on 11 October 2025 (No. 33044) and 30 January 2026 (No. 33153), sets these rules for restaurants, cafés, patisseries and similar food and beverage businesses. Any fee charged under any name beyond the listed prices must appear in the tariff and price list. Since 30 January 2026, those businesses may not ask consumers for any extra payment called a service charge, table charge, cover charge or similar; the ban applies without prejudice to Article 51 of Labour Law No. 4857.

Two questions were not verified: whether the rules reach a hotel outlet that serves only resident guests, and whether a room-service menu falls under the same rules. Confirm your own case with an accountant or legal adviser before you print. The practical rule that survives every reading: keep a printed list behind the counter and hand it over without argument when asked.

Watch outA QR code is not a substitute for the price list

Keep a printed list available and give it to any guest who asks. Check how the rules apply to your own outlets, and to room service, with your adviser.

How do you keep the directory current?

Give one person the file, put a date on every version, and log every change, or the book will describe a hotel that no longer exists. Name one owner, usually front office or guest relations, and a named deputy for the weeks they are away.

Print a version date and version number on the back page; a guest who sees last year's date trusts nothing inside. Keep a one-page change log: what changed, who changed it, when. Tie the review to events that always change something: a router replacement, a menu change, a seasonal closing, a new outlet. Remove pages rather than crossing lines out, because a struck-through line reads as an accident. Keep the source text in one editable file so the printed book, the QR page and the app all come from the same words.

TipThe quarterly room walk

Take the directory into a room you have not seen, follow it step by step as a guest would, and write down every place where it is wrong, missing or out of date. Dial the number, open the safe, find the exit.

What can move from the book to a guest app?

Anything that changes often, and nothing a guest needs in an emergency: the bill, requests, outlet bookings and offers belong online, while the fire exit stays on the door. A browser-based guest app opens from a link or a QR code, with no app store and no installation step, which is what makes it different from a native app the guest will not download for two nights.

Requests, spa bookings, room service and the bill are the parts guests use most, and they change daily. Offers before arrival and during the stay belong where they can be edited, and an accepted offer goes straight onto the guest's bill. The printed card stays for safety, the Wi-Fi password and the desk number, because those must work when nothing else does. A hotel that moves everything online and leaves nothing printed has moved the problem, not solved it. If you are weighing the formats, see QR page, web app or app-store app.

AI Otel's guest app is built: every hotel gets its own guest app, installed from the browser with no app store, with the bill, room service, spa bookings, requests and offers in one place. You can read more about the guest app on the AI Otel site.

What to do next

Take the directory you have now into a room you have not seen, follow it as a guest would, and note every place it is wrong. Then rewrite it in the guest's order, put a date on the back page, choose languages from your own registration records, and decide which pages move to a browser link while the safety page stays on paper. If you want to see what a browser-based guest app could carry for your hotel, request a briefing.

Frequently asked questions

Does a hotel still need a printed guest directory?

Yes, for the small set a guest needs without a phone: fire exit route, assembly point, desk number, Wi-Fi password and checkout time. That set can be a single laminated card. Everything longer, such as menus, spa lists and area guides, can live on a web page reached by QR code.

Can a hotel restaurant show prices only by QR code?

The Price Tag Regulation, as amended on 11 October 2025 (Official Gazette No. 33044), allows food and beverage businesses to show price lists by QR code, but they must give the list separately when a consumer asks. Since 30 January 2026 (No. 33153), they may not ask for a service charge, table charge or cover charge. Whether the rules cover outlets serving only resident guests, or room service, was not verified: confirm with an adviser.

How many languages should a hotel directory be in?

As many as your own guest mix justifies, usually three or four. Count nationalities from your registration records over twelve months and start with the largest groups. Translate safety and essentials first, have a native speaker check the safety text, and use pictograms for rules that need no language.

What must stay printed in the room?

The fire exit route from that room, the assembly point, a description of the alarm, the desk number and the Wi-Fi password. These must work during a power cut, with a flat phone battery, or for a guest who does not want to open a link.

Is an in-room TV channel enough instead of a printed directory?

No. A television channel is good for a welcome message and outlet hours, but guests rarely browse it for information, and updating it is slower than reprinting a card. Keep paper for safety and essentials, and use the screen only for what it does well.

Sources

AI Otel EditorialEditorial team

Drafted with AI assistance from AI Otel’s published fact base. Not yet reviewed by an editor.

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