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Practical writing on hotel operations, distribution, compliance and AI in Türkiye’s tourism, from the team building the Tourism Brain of Türkiye.
Hotel operations
Hotel security staff control access, walk fixed rounds, and report abnormalities. This guide details their duties and provides a checklist for effective night rounds.
AI draft · awaiting editorial review
11 min read
Guest experience
TİHEK decision 2025/182 confirms that refusing a guide dog is disability discrimination. This guide explains the legal basis, desk protocols, and house rule updates for hotels.
AI draft · awaiting editorial review
12 min read
Compliance in Türkiye
An e-Arşiv invoice can be cancelled within eight days of delivery. After that, you must issue a return invoice. Learn the rules for correcting hotel bills in Türkiye.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
A rising lira ADR may hide a fall in purchasing power. This guide shows how to calculate real ADR inflation adjusted, state ADR in euro, and compare rate growth against cost growth.
AI draft · awaiting editorial review
11 min read
AI in hospitality
AI washing describes fixed rules as artificial intelligence. Learn to test hotel software demos by changing inputs, forcing failures, and demanding written status words for every claim.
AI draft · awaiting editorial review
11 min read
Distribution and channels
Hotel email marketing works when the list is segmented and sends are tied to need periods. This guide explains how to build a permission-based list, plan a calendar, and measure bookings rather than opens.
AI draft · awaiting editorial review
11 min read
Guest experience
Send four post-stay messages in the right order: thanks, invoice, survey, and return offer. Learn which need marketing consent and when to stop the sequence.
AI draft · awaiting editorial review
11 min read
Hotel operations
Under Law 5188, both in-house units and security companies need provincial permission. Compare cover, control and guest manner to choose the right model for your hotel.
AI draft · awaiting editorial review
11 min read
Hotel technology
This guide explains how virtual POS works for hotels in Türkiye, from application to settlement. It covers fund holds, account reviews and the monthly checks that protect your cash flow.
AI draft · awaiting editorial review
14 min read
AI in hospitality
An AI written complaint is still a real complaint. Learn to extract the facts, verify the claims, and answer the guest in plain language. Do not try to prove who wrote it.
AI draft · awaiting editorial review
10 min read
Distribution and channels
Plan a hotel promotional video with a clear shot list. Check drone permits under SHT-İHA and secure consent for everyone in the frame before shooting.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
RevPOR measures what a sold room actually earns, including extras. This guide explains the formula, common definition pitfalls, and how to use it with cost data.
AI draft · awaiting editorial review
10 min read