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Practical writing on hotel operations, distribution, compliance and AI in Türkiye’s tourism, from the team building the Tourism Brain of Türkiye.
Revenue and pricing
Pax counts people, not rooms. This guide explains the difference between pax, room nights and guest nights, and shows how to convert between them for accurate hotel reporting.
AI draft · awaiting editorial review
8 min read
Revenue and pricing
A hotel's payback period depends on what you count as investment and cash. This guide shows how to build the calculation from your own figures and test quoted years.
AI draft · awaiting editorial review
11 min read
Hotel technology
A signed form is evidence, not permission. Learn when to use a mail order form versus a payment link, how to secure card data, and what proof helps in disputes.
AI draft · awaiting editorial review
12 min read
Hotel technology
Build a reliable maintenance system by starting with the asset list. Learn how to route work orders, schedule inspections and read key reports.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
A hotel franchise licenses a brand and its systems, but royalty and marketing fees recur annually. This guide lists every cost line and shows how to calculate if the brand brings enough new business to pay for itself.
AI draft · awaiting editorial review
13 min read
Hotel technology
Hotel inventory software fails when the item list is broken. This guide explains how to fix duplicates, set unit conversions, define stores and link point-of-sale sales to recipes for accurate cost control.
AI draft · awaiting editorial review
11 min read
Hotel technology
Decide between one hotel suite and separate systems using three tests: shared data, daily volume, and interface cost. Use this department map to guide your vendor meetings.
AI draft · awaiting editorial review
11 min read
AI in hospitality
Most hotels lack the sensor history for true predictive maintenance. This guide shows how to use closed work orders to find repeat faults, test assets for sensors, and keep statutory inspections intact.
AI draft · awaiting editorial review
10 min read
Distribution and channels
Create a one-page hotel marketing plan that names weak weeks, sets testable goals, and assigns clear owners. Learn to choose channels, budget by action, and review monthly to fill rooms.
AI draft · awaiting editorial review
12 min read
Distribution and channels
Booking.com Genius asks hotels to fund a 10% discount on key room types. This guide explains the eligibility rules, cost mechanics, and exit conditions so you can decide if the program earns its keep.
AI draft · awaiting editorial review
10 min read
Compliance in Türkiye
Discover how the certificate rule in Communiqué 509 determines the e-invoice requirement for hotels in Türkiye. Learn which properties are in scope and what dates apply.
AI draft · awaiting editorial review
10 min read
Guest experience
Track every allowance, comp and upgrade as a coded line item. This guide shows how to calculate monthly recovery costs and use the data to fund permanent repairs.
AI draft · awaiting editorial review
12 min read