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Practical writing on hotel operations, distribution, compliance and AI in Türkiye’s tourism, from the team building the Tourism Brain of Türkiye.
AI in hospitality
A hotel cannot control AI uses it has not written down. This guide shows how to build a one-sheet register that lists every AI use, its owner, and its risk tier.
AI draft · awaiting editorial review
12 min read
Distribution and channels
This guide outlines realistic hotel SEO goals, essential page structures, and technical requirements like structured data and mobile speed. Learn how to measure progress monthly and ensure your website matches your Ministry certificate.
AI draft · awaiting editorial review
10 min read
Compliance in Türkiye
Turkish law requires hotels to verify guest identity before check-in. This guide explains which documents are accepted, how to handle driving licences, and what to record for compliance.
AI draft · awaiting editorial review
13 min read
Revenue and pricing
A single cancellation rate hides three different numbers. Learn to measure it by channel, rate plan, and lead time to find real revenue loss and test effective levers.
AI draft · awaiting editorial review
12 min read
Türkiye tourism data
The Ministry's 2025 tables list arrivals by nationality, not people or nights. Learn what these counts actually measure, see monthly trends for Gulf and Chinese visitors, and check your own data before treating any group as a market.
AI draft · awaiting editorial review
10 min read
Inside AI Otel
Multi-property hotel software must keep each hotel's data separate while giving groups one login. This guide explains how agency and corporate portals replace email requests and what questions to ask vendors.
AI draft · awaiting editorial review
10 min read
Hotel operations
Assign hotel rooms before arrival using a fixed priority order. This guide explains how to block groups, use upgrades to free inventory, and handle special requests without splitting families or breaking promises.
AI draft · awaiting editorial review
10 min read
Guest experience
This guide explains how to answer noise complaints at night, from the front desk call to the door conversation. It covers source identification, guest moves, and logging.
AI draft · awaiting editorial review
13 min read
Distribution and channels
This guide explains the specific time windows for reporting no-shows and invalid cards on Booking.com. It covers commission implications, payment model rules, and the documentation required to handle guest disputes effectively.
AI draft · awaiting editorial review
10 min read
Hotel technology
A PMS implementation plan must follow a strict dependency order to prevent reporting errors. Learn how to configure room types, rate codes, revenue codes and users correctly.
AI draft · awaiting editorial review
12 min read
Hotel operations
This guide explains how to record injuries, thefts and disputes with facts, not opinions. It covers the one-page form, witness rules, and the correct order of calls.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
The average booking window hides critical differences between segments and channels. This guide shows how to build the distribution, read the curve, and make precise pricing decisions.
AI draft · awaiting editorial review
11 min read