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Practical writing on hotel operations, distribution, compliance and AI in Türkiye’s tourism, from the team building the Tourism Brain of Türkiye.
Distribution and channels
Hotel B2B sales requires a structured yearly plan, not just a rate sheet. This guide explains how to build a sales calendar, create one-page account plans, and run monthly production reviews to manage agency and corporate partners effectively.
AI draft · awaiting editorial review
12 min read
Revenue and pricing
Calculate cost per occupied room by separating variable costs from fixed ones. This guide shows how to build the sheet, track channel fees, and set pricing floors.
AI draft · awaiting editorial review
12 min read
Hotel operations
A hotel registration card proves what was agreed, that policies were shown, and that the privacy notice was given. Learn which fields to keep, which to drop, and how to handle groups and foreign guests.
AI draft · awaiting editorial review
12 min read
AI in hospitality
AI lowers the cost of imitation, but fraud still needs a person to approve it. Learn how to verify urgent requests through established channels and protect your hotel's finances.
AI draft · awaiting editorial review
11 min read
Hotel technology
A PMS records the stay's financial truth, while a CRM tracks guest relationships. This guide explains which system should own each data field and how to connect them securely.
AI draft · awaiting editorial review
8 min read
AI in hospitality
Prompt injection tricks AI assistants by hiding commands in guest emails or reviews. Learn why instruction warnings fail and how to bound damage with limited access and human confirmation.
AI draft · awaiting editorial review
11 min read
AI in hospitality
An AI assistant can propose a stay, but the reservation record is the only truth. Learn which door the booking arrives through, whose terms apply, and what the desk must collect.
AI draft · awaiting editorial review
11 min read
AI in hospitality
AI search answers questions with composed replies, not links. Learn how to make your hotel's facts readable, consistent, and actionable for both software and travelers.
AI draft · awaiting editorial review
11 min read
AI in hospitality
Launch-day testing only proves the assistant on questions you thought of. This weekly checklist helps you catch drift, classify errors by source, and measure handover times effectively.
AI draft · awaiting editorial review
11 min read
AI in hospitality
Run an AI pilot project in a hotel by testing one task against a measured baseline. Set written success and stop rules in advance to ensure an honest decision and a clean exit.
AI draft · awaiting editorial review
11 min read
AI in hospitality
A business account ensures the hotel controls access, logs, and data settings, not the employee. This checklist verifies six key areas in provider documents to prevent data leaks and ensure compliance.
AI draft · awaiting editorial review
8 min read
Hotel technology
Understand how phishing, ransomware, and two-step sign-in work in a hotel context. Learn the specific habits that stop attacks, from the front desk to accounting.
AI draft · awaiting editorial review
11 min read