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Practical writing on hotel operations, distribution, compliance and AI in Türkiye’s tourism, from the team building the Tourism Brain of Türkiye.
Distribution and channels
This guide explains how to read OTA hotel contracts, manage extranet controls, and define channel roles. Learn about payment models, compliance duties, and how to judge each booking site by net revenue.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
A hotel compset is the short list of hotels a guest actually weighs against yours. This guide shows how to choose the set, compare rates fairly, and turn findings into decisions.
AI draft · awaiting editorial review
11 min read
Distribution and channels
A Google Business Profile is the free listing Google shows for a hotel. Learn how to claim it, keep facts identical to your certificate, and point the booking link to your own site to avoid paying commission on direct guests.
AI draft · awaiting editorial review
11 min read
AI in hospitality
AI hotel marketing works only when you supply a fact sheet and tone guide. This guide shows how to draft accurate room descriptions, posts, and newsletters.
AI draft · awaiting editorial review
10 min read
Guest experience
A guest profile is personal data, not just a database entry. This guide explains which fields to keep, which to refuse, and how to handle retention and access under KVKK.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
Set hotel room rates by passing three tests in order: the cost floor, demand on the books, and guest alternatives. This guide explains how to build a base rate grid and log every change.
AI draft · awaiting editorial review
14 min read
Hotel operations
Minibar charges fail when timing breaks. This guide covers stock control, posting rules, late charge procedures, and dispute resolution to keep bills accurate and guests satisfied.
AI draft · awaiting editorial review
11 min read
Guest experience
Learn how to define VIP levels with observable criteria and fixed amenity lists. This guide covers day-before checklists, arrival procedures, and KVKK-compliant guest notes.
AI draft · awaiting editorial review
10 min read
Hotel technology
This guide defines essential hotel payment terms, from virtual POS to chargebacks. Learn how to match payments to reservations and reduce dispute risks.
AI draft · awaiting editorial review
11 min read
Revenue and pricing
A hotel child policy requires four written decisions: age bands, free places, occupancy limits, and extra bed costs. This guide explains how to define them clearly and keep them consistent across all sales channels.
AI draft · awaiting editorial review
13 min read
AI in hospitality
AI drafts hotel review replies, but a person must verify facts and privacy before posting. This workflow prevents invented details and protects guest data.
AI draft · awaiting editorial review
11 min read
Hotel operations
A hotel must choose and record its own exchange rate for foreign currency payments. This guide explains which rate to use, how to show it to guests, and how to record it on the folio.
AI draft · awaiting editorial review
12 min read