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One room inventory across the hotel website, booking sites, travel agencies and AI assistants.
Distribution and channels
Public institutions buy rooms through tenders or direct procurement under Law No. 4734. This guide explains the routes, quote requirements, and invoicing steps to ensure your hotel gets paid on time.
AI draft · awaiting editorial review
11 min read
Distribution and channels
A soft brand hotel keeps its own name while using a group's channels. We break down the fees, standards and exit terms to help you decide if the affiliation pays off.
AI draft · awaiting editorial review
12 min read
Distribution and channels
A tour operator representative works for the operator, not your hotel. This guide clarifies who decides room changes, how to log complaints, and what to agree in writing.
AI draft · awaiting editorial review
10 min read
Distribution and channels
Prepare for a tour operator hotel audit by organizing certificates, logs and training records. Learn how to walk the property and answer corrective actions.
AI draft · awaiting editorial review
10 min read
Distribution and channels
A hotel fact sheet is a working document for trade partners, not a guest brochure. This guide lists the fields agencies expect, the compliance checks against your Ministry certificate, and a versioning method to keep every language and season aligned.
AI draft · awaiting editorial review
9 min read
Distribution and channels
Understand CPC, CPA, ROAS and conversion rate in plain words. Learn what each metric measures, what it hides, and how to judge if a channel is worth keeping.
AI draft · awaiting editorial review
10 min read
Distribution and channels
Stop borrowing percentages from other hotels. This guide shows how to build a marketing budget from your own need periods, contribution per night, and channel costs.
AI draft · awaiting editorial review
10 min read
Distribution and channels
Ensure your hotel owns the domain, ad accounts and guest data before signing with an agency. Learn to separate fees from media spend and secure exit terms.
AI draft · awaiting editorial review
11 min read
Distribution and channels
Hotel email marketing works when the list is segmented and sends are tied to need periods. This guide explains how to build a permission-based list, plan a calendar, and measure bookings rather than opens.
AI draft · awaiting editorial review
11 min read
Distribution and channels
Plan a hotel promotional video with a clear shot list. Check drone permits under SHT-İHA and secure consent for everyone in the frame before shooting.
AI draft · awaiting editorial review
11 min read
Distribution and channels
Understand the legal duties for hotel influencer collaborations in Türkiye, including mandatory disclosure labels and advertiser liability. Learn how to structure contracts and measure real bookings instead of views.
AI draft · awaiting editorial review
12 min read
Distribution and channels
Renewing your hotel website risks losing search traffic if old addresses break. This checklist helps you map pages, set permanent redirects, and monitor results to keep reservations steady.
AI draft · awaiting editorial review
9 min read